Toys “R” Green

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Toys “R” Us in the USA have announced a new, exclusive brand of eco-friendly toys. The collection will include a range of natural cotton plush animals, natural wooden toys and organic cotton dolls, which will be launched 22 April, coinciding with Earth Day.

The packaging will be made from at least 70% recycled materials and features a new backwards “R” logo with a leaf and the words: “Recycle, Renew, Reuse, Re-think”, promoting what the company describes as “Good Green Fun”.

The plush animals and cotton dolls will be made of unbleached and untreated cotton; and coloured using only natural or water-based dyes.

The Forest Stewardship Council (FSC) have certified that the materials used in the wooden toys range are sourced from well managed forests. The wooden toys will be decorated using a “unique” wood-burning technique, rather than paint but will still provide a traditional look.

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