A Week in the Toy Business from 27th July 2009

Predicted top-seller Battle Strikers is officially launched by talent show winner, George Sampson. Outdoor play specialists Berg Toys win an award. Jakks Pacific post losses, however, NPD report that global toy sales have risen.

Monday 27th July 2009

Battle Strikers were officially launched in Hamleys, Regent Street and The Entertainer, White City; and The Toy Detective becomes aware of the existence of George Sampson and learns how he has found relative fame. [Informer: Toys 'n' Playthings]

Sainsbury’s starts selling toys and nursery goods online, with plans to expand the range further in September. [Informer: Toys 'n' Playthings]

Tuesday 28th July 2009

Berg Toys’ 7-in-1 ride on toy Moov, is the overall winner in this year’s Play Matters Good Toy Awards. [Informer: Toys News]

Wednesday 29th July 2009

Jakks Pacific report a quarterly lost of $406.5 million. [Informer: Toy News]

Bachmann’s Far East owner, Kader Holdings, has bought model train manufacturer, Sanda Kan, for an undisclosed sum. [Informer: Toy News]

Thursday 30th July 2009

NPD report a 2.3% worldwide rise in toy sales. [Informer: Toy News]

Jumbo are to produce a range of Horrid Henry puzzles, having signed a deal with CPLG. [Informer: Toy News]

Friday 31st July 2009

Halsall will be adding more lines to its Hello Kitty range. [Informer: Toys 'n' Playthings]

Saturday 1st August 2009

James May began his attempt to build a fully functioning house out of Lego. Thousands turned up to help. [The Toy Detectives Blog]

This Week

Fisher Price Tickle Hands Elmo will go sale on 4th August 2009.

An auction of the intellectual property of the liquidated KB Toys company will take place on 6th August 2009.

Related products & articles:

• A Week in the Toy Business from 6th July 2009
• A Week in the Toy Business from 20th July 2009
• A Week in the Toy Business from 13th July 2009
• A Week in the Toy Business from 27th April 2009
• A Week in the Toy Business from 4th May 2009
• A Week in the Toy Business from 31st May 2009
• A Week in the Toy Business from 21st June 2009