Industry Player’s Digest: Week 21, 2011

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World Record Team Hot Wheels Jump at Fearless at the 500Bratz versus Barbie legal saga continues in the USA, with MGA claiming $177 million in damages from Mattel. Pixar’s Cars 2 will be in cinemas worldwide in less than a month and  Toys R Us has got its pit crew driving for a podium finish with this winning toy line. A new Disney Store takes to the stage in Oxford Street, London. Power Rangers Samurai toys and Mr. Bean Beanies will be in the shops soon.

Monday 23 May 2011

Lego expands it workforce in USA, by taking on an extra staff. [Informer: Toy News]

Golden Bear appoints Barry Hughes (formerly from Corinthian) as commerical director. [Informer: Toys ‘n’ Playthings]

Tuesday 24 May 2011

MGA is claiming $177 million in punitive damages from Mattel, following the court battle between the two companies the Bratz dolls line. [Informer: Toy News]

Mr Bean Beanies and key rings by Ty are expected to be in shops later this year. [Informer: Toy News]

Wednesday 25 May 2011

Cars 2 by Disney-Pixar is merely a month away from its cinematic release. Toys R Us are the pedal to the metal with in-store racetrack boutiques and exclusive merchandise.

Bandai have hired an eight year-old toy tester. [Informer: Toy News]

Hasbro supported a half-price Toy May-nia sale event in a number of retailers; promoted offers ran until 31 May. [Evidence: Shopping Forecast]

Thursday 26 May 2011

Disney opened a new flagship store on London’s Oxford Street. The new two floor store is 8,200 square feet. The store plans to stage an opening ceremony everyday and perform parades that children can take part in, among lots of other in-store theatre. [Evidence: Video Footage]

Friday 27 May 2011

Power Rangers Samurai toys will be ready for release by Bandai this summer. [Informer: Toy News]

Ugly Dolls will be the subject of an animated feature film. [Informer: Toy Xplosion]

Sunday 29 May 2011

Cartoon: Team Hot Wheels Stunt Driver goes for World RecordHot Wheels sponsored stunt drive broke the world record for making a four-wheeled vehicle jump, in an event held at the Indianapolis Motor Speedway. [Evidence: The Toy Detectives Blog]

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