Peppa Pig Crowned Top of the Pre-School Pops for the Second Year Running

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Peppa Pig has been crowned as the number one toy character for the second year running; according to data published by the NPD Group.

The animated character also shifted over 5 million DVDs, making Peppa Pig the top pre-school license in children’s DVD. Muddy puddles were also the central theme to the most popular pre-school books, bringing home the bacon to publisher Ladybird.

Peppa Pig continues to be a television show with one of the highest ratings on Channel Five’s Milkshake programme and Nick Jr. More episodes – of the multiple BAFTA Children’s Awards winner – are in production.

Peppa Pig has been declared as the most popular pre-school children's license for the second year running by NPD.

Informer: Toys 'n' Playthings

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