Hasbro: Sales Grow to a New High but Profits Decline in 2011

Milton Bradley Hasbro Operation game money from a 1982 versionHasbro, the world’s second largest toy maker, has had its best year of sales in 2011. The company raked in $4.29 billion, an increase of 7% against $4 billion in 2010.

However, the firm saw profits slip by 1% due sluggish sales in the U.S.A and Canada, plus a poorer than expected performance of its range of board games and the negative impact of foreign currency exchange rates in Q4.

Forth quarter revenue rose to $1.33 billion from $1.28 billion in Q4 2010; Wall Street analysts expected $1.34 billion.

Hasbro had all ready announced a 20% increase in dividends to shareholders. Share prices rose during the day’s trading.

Hasbro 2011 Year End Financial Highlights

  • Full-year net revenues increased 7% to a $4.29 billion (vs.$4.00 billion in 2010)
  • Full-year International segment net revenues up 19% to $1.86 billion (up 16% excluding the positive impact of foreign exchange)
  • Boys category revenues increased 35%
  • Preschool category grew 4%
  • Full-year 2011 Earnings Per Share (EPS) of $2.82 per diluted share versus $2.74 per diluted share in 2010 (grown for the 11th year running)
  • 10.5 million shares of common stock re-purchased during 2011 at a total cost of $423.0 million and an average price of $40.42
  • Paid $154 million in cash dividends during 2011
  • On February 2, 2012, Board approved a 20% increase in the quarterly dividend to $0.36per share.

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