Mothercare Appoints LOVEFiLM’s Chief Simon Calver as its next CEO

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Mothercare and ELC out of town store frontMothercare has announced Simon Calver as its new Chief Executive Officer (CEO). Calver, 47, has been the CEO of LOVEFiLM since 2005 (a company that is now owned by Amazon) and starts his new appointment 30 April 2012. Alan Parker will resume his role as non-executive Chairman of Mothercare plc.

Calver’s business background provides a clear clue that Mothercare is intent on growing as an Internet merchant in order to revive its fortunes Britain. Mothercare is currently undertaking a programme of closing-down over 100 of its once 350 plus stores within the UK; including branches of Early Learning Centre (its baby and pre-school chain of toy shops).

During Calver’s time at LOVEFiLM, he led the merger of Video Island with LOVEFiLM. Before that, he was President and Chief Operating Officer of Riverdeep Inc, an educational software development firm; Vice President and General Manager of Home and Small Business, UK and Ireland at Dell Computers; and Vice President of International Sales Operations at PepsiCo. He began his career at Lever Brothers moving on to Coopers Deloitte Management Consultancy in the Strategy and Marketing Group.

Alan Parker, said: “Simon Calver is a highly successful business leader with experience heading multinational consumer facing organisations. His e-commerce and brand expertise will enable Mothercare to accelerate its development as a multi-channel retailer in the UK and his international perspective will be invaluable to the continued rapid expansion of Mothercare and Early Learning Centre globally.”

Simon Calver said: “I am delighted to be joining Mothercare and to have the opportunity to lead this iconic company as we work to consolidate its position as one of the world’s leading parenting groups. Whilst there are near term challenges ahead, I am committed to the recovery of the UK business and the accelerated growth of these aspirational brands around the world.”

Mothercare’s (MTC.LSE) share price rose during the day’s trading, closing at 217 pence, an increase of 15.5 pence (7.9%).

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