John Lewis, the department store chain, has enjoyed a busy spell of trade last week which saw sales rise by 7.6% to £91.7 million. Furby (the robotic soft toy) has been named as one the items that helped increased takings, although other technology products for children and scooters were also cited as popular purchases.
This figure follows an 11.4% growth – versus last year – in the previous week which saw takings reach £85 million.
Outside the traditional toy department, iPads and tablet computers were another product category that grew in sales. Expensive, shiny toys made by the likes of Apple and Samsung led to a 22% increase in electrical sales at John Lewis.
The partnership also stated that online sales were up by 31% on last year and that it expects its internet based sales to peak in three weeks’ time.