When floppy haired pop-star Justin Bieber ditched his trademark shaggy hair-style, it was not just his many followers – known as “Beliebers” – that were left in a state of shock. Jay Foreman, founder and CEO of The Bridge Direct, was almost certain to have taken a sharp in-take of breath as well.
In fact the head of the toy maker, based in Florida, has stated to CNN Money that this particular short-back-and-sides cost his firm $100,000, as a new doll’s head mould had to be made.
A message via a Google Alert’s news-tracking was the first Foreman knew about Bieber’s hirsute status: “I got everyone into a conference room and we looked at some images. We weren’t sure what he had done. Then it became obvious that his trademark was gone” said the company chief.
Having made more than $100 million from the Justin Bieber line of fashion dolls in 2010, the firm had great expectations from the range in 2011, new dolls were, at first, planned to be tweaked by merely featuring new clothes and accessories.
Dolls with the familiar shag-pile mop-top will still feature in this years range of Justin Bieber dolls, as well as models with the new smarter head of hair.
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Jellycat Ltd – Truffles Sml Highland Cow 15cm
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£8.99
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Jellycat Ltd – Truffles Sml Highland Cow 15cm
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£8.99
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Jellycat Ltd – Truffles Small Sheep 15cm
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Jellycat Ltd – Truffles Small Sheep 15cm
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Jellycat Ltd – Truffles Small Puppy 15cm
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Jellycat Ltd – Truffles Small Puppy 15cm
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Jellycat Ltd – Truffles Puppy Medium 38cm
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Jellycat Ltd – Truffles Puppy Medium 38cm
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Jellycat Ltd – Truffles Medium Donkey 38cm
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Jellycat Ltd – Truffles Medium Donkey 38cm
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Jellycat Ltd – Shaggy Dog Book
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Jellycat Ltd – Shaggy Dog Book
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Jellycat Ltd – Rombola Elly Large 23cm
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£14.99
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With his bright blue smiley face and large stripy ears Rombola Elly is sure to bring a smile to baby s face. Whether attached to the pushchair or cot Elly s scrunchy feet, squeaky trunk and plastic hoops will keep baby amused for hours.
Jellycat Ltd – Rombola Elly Large 23cm
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Jellycat Ltd – Pudding Sheepdog
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£6.99
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Jellycat Ltd – Pudding Sheepdog
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Jellycat Ltd – Piper Elephant Small 28cm
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£12.99
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Jellycat Ltd – Piper Elephant Small 28cm
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