With the presents unwrapped and played with for a mere day or two, the time is right for new ranges of Lego to be launched. After all, there’s Christmas money and gift vouchers just waiting to be spent.

Lego Friends have been launched in time to ring-in the new year of 2012. The range, along with new Ninjago toys, are available online at Toys”R”Us for home delivery, and will arrive in stores soon.

Lego Friends marks yet another attempt by the company to grab a slice of the lucrative girls collectibles market. While Lego, as a plaything, is neither specifically for boys of girls, recent years has seen the line of products become perceived by much of the public as a “boys” toy.Continue Reading