Bratz Ready For Toy Shop Come Back

New Bratz dolls will be back in the shops soon, now that a court ruling ordering MGA Entertainment to give the brand to Barbie makers Mattel has been overturned.

In 2008 Mattel was awarded ownership of the dolls and $100 million, after a jury decided that Bratz creator, Carter Bryant, conceived the idea whilst working for Mattel. Today’s ruling may spark another court case. Read more

SwampsterZ: Coming Soon to an ELC near you

The swamp may be a muddy and smelly place but it’s home sweet home to 16 monstrous creatures that are known as the SwampsterZ. This brand new collectible action figure range is coming soon to Early Learning Centre. Read more

David Beckham to Play for Lego

David Beckham and his family have been invited by the Lego company to its headquarters in Billund, Denmark for a tour and a consultation with the makers of the plastic toy bricks. Read more

Bitty Buttons: the Rags Dolls that are Sew, Sew Cute

MGA Entertainment, the company behind the Bratz range of dolls, have today announced the launch of Bitty Buttons. A collection of eight different 13 inch rag dolls designed to encourage a child’s imagination and creativity. Read more

Will Blooming Marvellous Blossom with a Little Mothercare?

Up-market maternity wear and baby retail brand Blooming Marvellous has been sold to a larger rival, Mothercare, for an undisclosed sum.

Blooming Marvellous was founded by Judy Lever and Vivienne Pringle during the 1980s; inspired by their dissatisfaction of the unfashionable maternity clothes available on the high street during their own pregnancies. Read more

Toy Company Martin Yaffe Now in Administration

Martin Yaffe International Limited, which uses the brand name Born to Play, has gone into administration this afternoon. The Manchester office of Leonard Curtis has been appointed as administrator. Read more

Lego Jewellery at Selfridges this Christmas

Lego’s famous plastic bricks can now adorn the fingers of those who want to make a kitsch style statement, thanks to a new range of jewellery being launched exclusively at Selfridges department stores. Read more

Woolies Wonders About Christmas Top Ten Toys

If, like me, you’re still thinking how to spend your summer holidays; you may be surprised to hear that Woolworths have announced its predictions for the top ten bestselling toys this Christmas. Read more

Lego Built for the Big Screen

Phil Lord and Chris Miller are in talks with Warner Bros to write and direct a film built on the Lego brand of plastic toy bricks. Read more

Zingzillas: Available Now in UK Toy Shops

Zingzilla toys now are available from Early Learning Centre (the UK toy shop chain), you can also find a range in selected Mothercare stores. Read more

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