Mad Men and Dollies, Coming Soon as Barbie & Ken

Four of the characters from popular TV show Mad Men are to feature as dolls in Mattel’s Barbie Fashion Model collection. They will go on sale in July to coincide with the launch of the forth series on U.S. television.  The U.S. price for these dolls is expected to be $74.95 each. Read more

Alice in Wonderland Living Dead Dolls Coming Soon

Lego Build Even Higher Profits

Chuggington Toys Available for Pre-Order

Chuggington looks set to be the next big thing in the toy shop. At least that’s the opinion of young railway engineers. Toys R Us will be one of the first retailers to make Chugginton toys arrive at destination toy box, by taking pre-orders in time for its 12th March 2010 launch at the retailer. Read more

Overhaul for Argos Chad Valley Toy Range

Argos have employed Rocket Creative to re-design the well known Chad Valley toy range. Research was carried-out to identify where the brand should sit within the toy market before working on the new range, which is expected to launch in the 2010 Autumn Winter Argos catalogue. Read more

Seven World of Wonder Stores to Close

Bryne’s World of Wonder, the 29 year old Irish toy retailer, has announced that it will close seven “un-viable” stores out of its nineteen branches.

The company’s Mullingar store is already holding a closing down sale with a staff of twelve expected to lose their jobs at the end of March.

Schylling to Pay $200,000 over Alleged Lead Paint in Toys

The U.S. Consumer Product Safety Commission (CPSC) announced today that Schylling Associates Inc. has agreed to pay a $200,000 civil penalty to resolve allegations that the company violated the federal lead paint ban regarding toys and failed to immediately report about the non-compliant toys. Read more

New Harry Potter Lego Coming Soon

Lego will release six new Harry Potter building sets in October. There will be new sets will be based on Hogwarts Castle, Hagrid’s Hut, The Hogwarts Express and a Quidditch stadium and will feature new Lego minifigures. August will see the launch of a new Lego board game called Hogwarts.

Zhu Zhu Pets Named as Toy of the Year

Zhu Zhu Pets by Cepia was announced as the overall Toy of the Year Award Winner at a ceremony in New York.

The other 12 Toy of the Year Award category winners were: Read more

Bratz Ready to Celebrate 10th Anniversary

Bratz are getting ready to celebrate their 10th Anniversary with its makers, MGA Entertainment, launching a new range of BRATZ® fashion dolls in August 2010. The familiar Bratz characters: Cloe, Yasmin, Sasha and Jade return with a fresh new look featuring updated faces, bodies and fashions. The BRATZ® Anniversary Edition will also introduce 10 new characters. Read more

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