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<channel>
	<title>Toy Reviews, News &#38; Recalls</title>
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	<link>http://thetoydetectives.com</link>
	<description>Toys &#38; Games Investigated</description>
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		<title>The Simpsons Toys Banned in Iran</title>
		<link>http://thetoydetectives.com/2012/02/06/the-simpsons-toys-banned-in-iran/</link>
		<comments>http://thetoydetectives.com/2012/02/06/the-simpsons-toys-banned-in-iran/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 20:34:56 +0000</pubDate>
		<dc:creator>John Mc Glinchey</dc:creator>
				<category><![CDATA[Cartoons]]></category>
		<category><![CDATA[Banned]]></category>
		<category><![CDATA[Iran]]></category>
		<category><![CDATA[The Simpsons]]></category>

		<guid isPermaLink="false">http://thetoydetectives.com/?p=31053</guid>
		<description><![CDATA[&#8220;Skate for your life, Bart! The Iranian Police are gaining on you.&#8221; Toys and dolls based on The Simpsons cartoon series have been banned by Iran&#8217;s Institute for the Intellectual Development of Children and Young Adults (also known as Kanoon). No reason has been given as to why these toys are on the blacklist, however, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-31054" title="Bart Simpson chased by Iranian police" src="http://thetoydetectives.com/content/wp-content/uploads/2012/02/bart-simpson-iran-police.jpg" alt="Bart Simpson chased by Iranian police. States bans the sale of toys and dolls based on The Simpsons." width="590" height="626" /></p>
<div>
<h4 style="text-align: center;">&#8220;Skate for your life, Bart! The Iranian Police are gaining on you.&#8221;</h4>
<h4 style="text-align: center;"></h4>
<p><strong>Toys and dolls based on <em>The Simpsons</em> cartoon series have been banned by Iran&#8217;s <em>Institute for the Intellectual Development of Children and Young Adults (also known as Kanoon)</em></strong>. No reason has been given as to why these toys are on the blacklist, however, the state organisation often places bans on characters from Western popular culture.</p>
<p>Since 1996, there has been a ban on the sale of <em>Barbie</em> dolls. Shopkeepers in Iran have been know to sell <em>Barbie</em> dolls under-the-counter, due to popular demand from children. In January, Iranian police raided a number of toy shops suspected of selling <em>Barbie</em> dolls.</p>
<p>Famous American comic-book characters, such as <em>Superman</em> and <em>Spiderman</em>, are not banned because <em>Kanoon</em> see these characters as heros helping oppressed people. Even according to official estimates, <a href="http://www.ynet.co.il/english/articles/0,7340,L-4185835,00.html" target="_blank">almost a third of all toys brought to Iran from overseas are smuggled-in</a>.</p>
<pre><strong>Informer: <a href="http://www.stumbleupon.com/su/2935x5/www.telegraph.co.uk/news/worldnews/middleeast/iran/9063342/Doh-Iran-bans-The-Simpsons-dolls.html" target="_blank">Daily Telegraph</a></strong></pre>
</div>
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		<title>Hasbro: Sales Grow to a New High but Profits Decline in 2011</title>
		<link>http://thetoydetectives.com/2012/02/06/hasbro-sales-grow-to-a-new-high-but-profits-decline-in-2011/</link>
		<comments>http://thetoydetectives.com/2012/02/06/hasbro-sales-grow-to-a-new-high-but-profits-decline-in-2011/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 15:38:16 +0000</pubDate>
		<dc:creator>The Toy Detectives</dc:creator>
				<category><![CDATA[Hasbro]]></category>
		<category><![CDATA[Industry Digest]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thetoydetectives.com/?p=31063</guid>
		<description><![CDATA[Hasbro, the world&#8217;s second largest toy maker, has had its best year of sales in 2011. The company raked in $4.29 billion, an increase of 7% against $4 billion in 2010. However, the firm saw profits slip by 1% due sluggish sales in the U.S.A and Canada, plus a poorer than expected performance of its [...]]]></description>
			<content:encoded><![CDATA[<p><strong><img class="alignleft size-full wp-image-31064" title="MB Hasbro Operation game money" src="http://thetoydetectives.com/content/wp-content/uploads/2012/02/mb-hasbro-operation-game-money.jpg" alt="Milton Bradley Hasbro Operation game money from a 1982 version" width="200" height="200" />Hasbro, the world&#8217;s second largest toy maker, has had its best year of sales in 2011. The company raked in $4.29 billion, an increase of 7% against $4 billion in 2010.</strong></p>
<p>However, the firm saw profits slip by 1% due sluggish sales in the U.S.A and Canada, plus a poorer than expected performance of its range of board games and the negative impact of foreign currency exchange rates in Q4.</p>
<p>Forth quarter revenue rose to $1.33 billion from $1.28 billion in Q4 2010; Wall Street analysts expected $1.34 billion.</p>
<p>Hasbro had all ready announced a 20% increase in dividends to shareholders. Share prices rose during the day&#8217;s trading.<span id="more-31063"></span></p>
<h4>Hasbro 2011 Year End Financial Highlights</h4>
<ul>
<li>Full-year net revenues increased 7% to a $4.29 billion (vs.$4.00 billion in 2010)</li>
<li>Full-year International segment net revenues up 19% to $1.86 billion (up 16% excluding the positive impact of foreign exchange)</li>
<li>Boys category revenues increased 35%</li>
<li>Preschool category grew 4%</li>
<li>Full-year 2011 Earnings Per Share (EPS) of $2.82 per diluted share versus $2.74 per diluted share in 2010 (grown for the 11th year running)</li>
<li>10.5 million shares of common stock re-purchased during 2011 at a total cost of $423.0 million and an average price of $40.42</li>
<li>Paid $154 million in cash dividends during 2011</li>
<li>On February 2, 2012, Board approved a 20% increase in the quarterly dividend to $0.36per share.</li>
</ul>
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		<title>Lego Lord of the Rings: Posters and Picture Evidence</title>
		<link>http://thetoydetectives.com/2012/02/03/lego-lord-of-the-rings-posters-and-picture-evidence/</link>
		<comments>http://thetoydetectives.com/2012/02/03/lego-lord-of-the-rings-posters-and-picture-evidence/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 21:34:22 +0000</pubDate>
		<dc:creator>The Toy Detectives</dc:creator>
				<category><![CDATA[ID Parade]]></category>
		<category><![CDATA[Lego The Lord of the Rings]]></category>
		<category><![CDATA[Lego]]></category>

		<guid isPermaLink="false">http://thetoydetectives.com/?p=31042</guid>
		<description><![CDATA[A film based upon J.R.R. Tolkien&#8217;s fantasy tale The Hobbit is due for a UK cinema release on 14th December 2012.  That can only mean one thing: the time is ripe for Lego to launch a collectible range of construction toys based on The Lord of the Rings trilogy; which had its first part premiered [...]]]></description>
			<content:encoded><![CDATA[<p><strong><img class="alignleft" title="Lego LOTR website image of Frodo" src="http://thetoydetectives.com/content/wp-content/uploads/2011/12/lego-the-lord-of-the-rings-200x200.jpg" alt="Lego Lord of the Rings Frodo image" width="200" height="200" /></strong></p>
<p><strong>A film based upon J.R.R. Tolkien&#8217;s fantasy tale The Hobbit is due for a UK cinema release on 14th December 2012.</strong>  That can only mean one thing: the time is ripe for <em>Lego</em> to launch a collectible range of construction toys based on <em>The Lord of the Rings</em> trilogy; which had its first part premiered in late-2001.</p>
<p><em>Lego</em>, for its own reasons, will launch construction sets based upon <em>The Hobbit</em> in 2013. However, there has been great anticipation for the first batch of <em>The Lord of the Rings Lego</em> kits.</p>
<p><span id="more-31042"></span></p>
<p>The sets will launched in August 2012 and will include:</p>
<ul>
<li>Gandalf Arrives (9469)</li>
<li>Shelob Attacks (9470)</li>
<li>The Uruk-hai Army (9471)</li>
<li>Attack on Weathertop (9472)</li>
<li>The Mines of Moria (9473)</li>
<li>The Battle of Helm’s Deep (9474)</li>
</ul>
<p>The numbers assigned to each <em>Lego</em> kit reflects its size (and therefore price) rather than the chapter order of the series books.</p>
<p>Here are some of the movie-style posters and pictures of minifigures released by <em>Lego</em>:</p>
<p><img class="aligncenter" title="Lego LOTR Minifigures Picture 1" src="http://www.thetoydetectives.com/images/toys/l/lego/lord-of-the-rings/lego-lotr-minifigures-1.jpg" alt="Lego Lord of the Rings Minifigures image 1" width="590" height="382" /></p>
<p><img class="aligncenter" title="Lego LOTR Minifigures Pictures 2" src="http://www.thetoydetectives.com/images/toys/l/lego/lord-of-the-rings/lego-lotr-minifigures-2.jpg" alt="Lego Lord of the Rings Minifigures image 2" width="590" height="382" /></p>
<p><img class="aligncenter" title="Lego LOTR Poster Gollum" src="http://www.thetoydetectives.com/images/toys/l/lego/lord-of-the-rings/lego-lotr-gollum-poster.jpg" alt="Lego Lord of the Rings Poster Gollum" width="590" height="874" /></p>
<p><img class="aligncenter" title="Lego LOTR Poster Legolas" src="http://www.thetoydetectives.com/images/toys/l/lego/lord-of-the-rings/lego-lotr-legolas-poster.jpg" alt="Lego Lord of the Rings Poster Legolas" width="590" height="874" /></p>
<p><img class="aligncenter" title="Lego LOTR Poster Aragon" src="http://www.thetoydetectives.com/images/toys/l/lego/lord-of-the-rings/lego-lotr-aragorn-poster.jpg" alt="Lego Lord of the Rings Poster Aragon" width="590" height="874" /></p>
<p><img class="aligncenter" title="Lego LOTR Website Image of Frodo" src="http://thetoydetectives.com/content/wp-content/uploads/2011/12/lego-the-lord-of-the-rings.jpg" alt="Lego Lord of the Rings website teaser image of Frodo" width="590" height="365" /></p>
<p><img class="aligncenter size-full wp-image-31050" title="Lego Lord of the Rings display Nuremburg" src="http://thetoydetectives.com/content/wp-content/uploads/2012/02/lego-lord-of-the-rings-display-nuremburg.jpg" alt="Lego The Lord of the Rings toys on display at the International Toy Fair in Nuremberg 2012." width="590" height="443" /></p>
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		<title>Peppa Pig Crowned Top of the Pre-School Pops for the Second Year Running</title>
		<link>http://thetoydetectives.com/2012/02/02/peppa-pig-crowned-top-of-the-pre-school-pops-for-the-second-year-running/</link>
		<comments>http://thetoydetectives.com/2012/02/02/peppa-pig-crowned-top-of-the-pre-school-pops-for-the-second-year-running/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 10:17:22 +0000</pubDate>
		<dc:creator>John Mc Glinchey</dc:creator>
				<category><![CDATA[Industry Digest]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Character Options]]></category>
		<category><![CDATA[Ladybird]]></category>
		<category><![CDATA[Peppad Pig]]></category>

		<guid isPermaLink="false">http://thetoydetectives.com/?p=31035</guid>
		<description><![CDATA[Peppa Pig has been crowned as the number one toy character for the second year running; according to data published by the NPD Group. The animated character also shifted over 5 million DVDs, making Peppa Pig the top pre-school license in children&#8217;s DVD. Muddy puddles were also the central theme to the most popular pre-school [...]]]></description>
			<content:encoded><![CDATA[<p><strong><em><img class="alignleft size-full wp-image-31037" title="ty-beanie-peppa-pig-fairy" src="http://thetoydetectives.com/content/wp-content/uploads/2012/02/ty-beanie-peppa-pig-fairy.jpg" alt="" width="200" height="200" />Peppa Pig</em> has been crowned as the number one toy character for the second year running; according to data published by the <em>NPD Group</em>.</strong></p>
<p>The animated character also shifted over 5 million DVDs, making <em>Peppa Pig</em> the top pre-school license in children&#8217;s DVD. Muddy puddles were also the central theme to the most popular pre-school books, bringing home the bacon to publisher <em>Ladybird</em>.<span id="more-31035"></span></p>
<p><em>Peppa Pig</em> continues to be a television show with one of the highest ratings on <em>Channel Five’s Milkshake</em> programme and <em>Nick Jr</em>. More episodes &#8211; of the multiple <em>BAFTA Children&#8217;s Awards</em> winner &#8211; are in production.</p>
<p><img class="aligncenter size-full wp-image-31036" title="Peppa Pig Number 1 Character Again" src="http://thetoydetectives.com/content/wp-content/uploads/2012/02/peppa-pig-number-1-character.jpg" alt="Peppa Pig has been declared as the most popular pre-school children's license for the second year running by NPD." width="590" height="417" /></p>
<pre><strong>Informer: <a href="http://www.toysnplaythings.co.uk/news/latest_news_2/peppa_reigns_supreme.aspx" target="_blank">Toys 'n' Playthings</a></strong></pre>
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		<title>Mattel Announces Q4, Full Year Result &amp; Completes Acquisition of HIT Entertainment</title>
		<link>http://thetoydetectives.com/2012/02/01/mattel-announces-q4-full-year-result-completes-acquisition-of-hit-entertainment/</link>
		<comments>http://thetoydetectives.com/2012/02/01/mattel-announces-q4-full-year-result-completes-acquisition-of-hit-entertainment/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 09:08:32 +0000</pubDate>
		<dc:creator>John Mc Glinchey</dc:creator>
				<category><![CDATA[Industry Digest]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Mattel]]></category>

		<guid isPermaLink="false">http://thetoydetectives.com/?p=31030</guid>
		<description><![CDATA[Mattel has announced its forth quarter and full year results. For the full- year net sales in the company rose by 7%. Its major brands performed well during 2011, including: Barbie up 12%; Hot Wheels up 6%; American Girl up 5% and Fisher-Price toys grew by 2%. Shareholders will enjoy an increased dividend; the world&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Mattel has announced its forth quarter and full year results</strong>. For the full- year net sales in the company rose by 7%. Its major brands performed well during 2011, including: Barbie up 12%; Hot Wheels up 6%; American Girl up 5% and Fisher-Price toys grew by 2%.</p>
<p>Shareholders will enjoy an increased dividend; the world&#8217;s largest toy maker&#8217;s share price rose on the news.</p>
<p>It has also been announced that the acquisition of HIT Entertainment (from a consortium of funds led by Apax Partners) in a $680 million cash deal has been completed. Details of Mattel&#8217;s proposal were first released in late-October 2011.<span id="more-31030"></span></p>
<p>HIT Entertainment owns of a number of famous children&#8217;s intellectual property brands: including Thomas (the Tank Engine) &amp; Friends, Barney, Bob the Builder, Fireman Sam and Angelina Ballerina.</p>
<h4>Q4 Highlights</h4>
<ul>
<li>Total worldwide net sales up 1% on prior year</li>
<li>Domestic gross sales down 2%</li>
<li>International gross sales up 5%</li>
<li>Barbie up 6%</li>
<li>Hot Wheels up 11%</li>
<li>Fisher‐Price toys down 3%</li>
<li>American Girl up 4%</li>
<li>Operating income was $497.5 million (up from $428.6 million in Q4 2010)</li>
<li>Earnings per share of $1.07 vs. prior year of $0.89</li>
</ul>
<h4>Full‐Year Highlights</h4>
<ul>
<li>Total worldwide net sales up 7% on prior year</li>
<li>Domestic gross sales up 3%</li>
<li>International gross sales up 12%</li>
<li>Barbie up 12%</li>
<li>Hot Wheels up 6%</li>
<li>Core Fisher‐Price up 2%</li>
<li>American Girl up 5%</li>
<li>Operating income was $1.04 billion (up from $901.9 million in 2010)</li>
<li>Earnings per share of $2.18 vs. prior year of $1.86 (includes tax benefit of $0.05 per share)</li>
</ul>
<h4>Dividend</h4>
<p>Q1 2012 cash dividend declared at $0.31 per share, based on an annual dividend of $1.24 per share (a 35% increase on last year’s total dividends).</p>
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		<title>Lego and Moleskine &#8211; Fit Together Perfectly in Notebook Fabrication</title>
		<link>http://thetoydetectives.com/2012/01/30/lego-and-moleskine-fit-together-perfectly-in-notebook-fabrication/</link>
		<comments>http://thetoydetectives.com/2012/01/30/lego-and-moleskine-fit-together-perfectly-in-notebook-fabrication/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 22:05:31 +0000</pubDate>
		<dc:creator>John Mc Glinchey</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Lego]]></category>
		<category><![CDATA[Moleskine]]></category>

		<guid isPermaLink="false">http://thetoydetectives.com/?p=31026</guid>
		<description><![CDATA[Lego is a product close to The Toy Detective&#8217;s heart &#8211; yet, closer still is the Moleskine notebook; because I almost alway carry one in an inside jacket pocket. So, I could hardly contain my delight upon hearing that there would be a &#8220;cult limited edition&#8221; of my most trusted form of on-the-road stationery. Previous [...]]]></description>
			<content:encoded><![CDATA[<p><strong><img class="alignleft" title="Lego Moleskine Notebook" src="http://www.thetoydetectives.com/images/toys/l/lego/moleskine/lego-moleskine-notebook-picture-1-200x200.jpg" alt="Lego Moleskine Notebook" width="200" height="200" />Lego is a product close to The Toy Detective&#8217;s heart &#8211; yet, closer still is the Moleskine notebook; because I almost alway carry one in an inside jacket pocket.</strong></p>
<p>So, I could hardly contain my delight upon hearing that there would be a &#8220;cult limited edition&#8221; of my most trusted form of on-the-road stationery.</p>
<p>Previous special editions worthy of note include: Woodstock, Pac-Man, Petit Prince, Peanuts and Star Wars. This particular Moleskine will contain a Lego baseplate set in its front cover.<span id="more-31026"></span></p>
<p>Also included are a set of sticker sheets, with both brick designs and Minifigure shapes. The notebooks also have embossed and decorated covers.</p>
<p><img class="aligncenter" title="Lego Moleskine Collection: all four limited edition notebooks" src="http://www.thetoydetectives.com/images/toys/l/lego/moleskine/lego-moleskine-notebooks-picture-2.jpg" alt="Lego Moleskine Collection: all four limited edition notebooks" width="590" height="466" /></p>
<p>Released on the 1st March 2012, there are four notebooks to collect &#8211; with two sizes of lined and unlined Moleskines being released.</p>
<p><img class="aligncenter" title="Lego Moleskine - Think with your hands" src="http://www.thetoydetectives.com/images/toys/l/lego/moleskine/lego-moleskine-notebooks-picture-3.jpg" alt="Lego Moleskine - Think with your hands" width="590" height="466" /></p>
<p>However, I&#8217;m surprised, surely squared notepaper would have been absolutely perfect for those Lego Master Builders and their thoughts upon their next grand design?</p>
<p><img class="aligncenter" title="Lego Moleskine - plate, stickers and pages on show" src="http://www.thetoydetectives.com/images/toys/l/lego/moleskine/lego-moleskine-notebook-picture-4.jpg" alt="Lego Moleskine - plate, stickers and pages on show" width="590" height="887" /></p>
<p><strong>Informer: <a href="http://www.brickstix.com/" target="_blank">BrickStix</a></strong><br />
<strong> Sources: <a href="http://www.moleskine.com/cgi-bin/mt-search.cgi?IncludeBlogs=1&amp;limit=20&amp;category=&amp;x=0&amp;y=0&amp;search=lego&amp;searchTypeSwitcher=on" target="_blank">Moleskine</a>, <a href="http://www.brothers-brick.com/" target="_blank">BrothersBrick</a> &amp; <a href="http://www.revistadesign.com.br/2/2012/01/30/moleskine-lego/" target="_blank">RevistaDesign</a></strong></p>
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		<title>One Giant Leap for Lego-Mankind</title>
		<link>http://thetoydetectives.com/2012/01/29/one-giant-leap-for-lego-mankind/</link>
		<comments>http://thetoydetectives.com/2012/01/29/one-giant-leap-for-lego-mankind/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 19:42:56 +0000</pubDate>
		<dc:creator>John Mc Glinchey</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Lego]]></category>

		<guid isPermaLink="false">http://thetoydetectives.com/?p=31017</guid>
		<description><![CDATA[The latter half of the last century saw bitter rivalry between the U.S.A. and the U.S.S.R. in the so-called space race. With the two ideologically opposed nations achieving the technological feats of sending into space: rockets, satellites, a dog, men and then landing men on the moon. Further endeavours include, a space station orbiting the earth [...]]]></description>
			<content:encoded><![CDATA[<p><strong><img class="alignleft size-full wp-image-31020" title="Lego Man in Space" src="http://thetoydetectives.com/content/wp-content/uploads/2012/01/lego-man-in-space-200x200.jpg" alt="Lego Man in Space launch from Canada" width="200" height="200" /></strong></p>
<p><strong>The latter half of the last century saw bitter rivalry between the U.S.A. and the U.S.S.R. in the so-called space race</strong>. With the two ideologically opposed nations achieving the technological feats of sending into space: rockets, satellites, a dog, men and then landing men on the moon. Further endeavours include, a space station orbiting the earth and even probes exploring beyond the Solar System.</p>
<p>Alas, the years of research, the expense and the danger of the astronauts and/or cosmonauts are all but forgotten as the YouTube audience collectively exclaims: &#8220;awesome&#8221; as they witness a little <em>Lego Minifigure</em> ascend 80,000 feet above the planet.</p>
<p><span id="more-31017"></span></p>
<p>Two teenagers from Toronto were responsible for adding Canada to the league of space-age nations. Mathew Ho and Asad Muhammad, both 17, bought an $85 weather balloon online, $160 worth of helium from a party store and a special wide-angle video camera. A mobile phone was used for its GPS function and to beam pictures back. Four cameras were on board the styrofoam craft, with mitten warmers used to keep them working at high altitude.</p>
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<p>When the balloon reached a height of four miles it passed beyond mobile phone reception range, and therefore the GPS signal cut-out. Some 97 minutes after take-off, an alert on an iPad told the pair that the <em>Lego</em> man had landed in a field (near Rice Lake) 75 miles away.</p>
<p>This adventure into space is said to have cost no more than 400 Canadian dollars.</p>
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		<title>The $21.5 Billion US Toy Market in an Infographic</title>
		<link>http://thetoydetectives.com/2012/01/29/the-21-5-billion-us-toy-market-in-an-infographic/</link>
		<comments>http://thetoydetectives.com/2012/01/29/the-21-5-billion-us-toy-market-in-an-infographic/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 16:04:42 +0000</pubDate>
		<dc:creator>John Mc Glinchey</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Toy Industry]]></category>

		<guid isPermaLink="false">http://thetoydetectives.com/?p=31011</guid>
		<description><![CDATA[At a mighty $21.5 billion, the U.S. toy market is greater than the nation&#8217;s music and movie industries combined. While America gives birth to 4% of the world&#8217;s children, it buys 40% of the world&#8217;s toys. During the recession&#8217;s peak (2009-10), money on food was cut-back seeing a 0.5% drop in spending in U.S. supermarkets. [...]]]></description>
			<content:encoded><![CDATA[<p><strong><img class="alignleft size-full wp-image-31012" title="Frugal Dad Toying with the World" src="http://thetoydetectives.com/content/wp-content/uploads/2012/01/frugal-dad-toying-with-the-world-200x200.jpg" alt="Frugal Dad Toying with the World" width="200" height="200" />At a mighty $21.5 billion, the U.S. toy market is greater than the nation&#8217;s music and movie industries combined.</strong> While America gives birth to 4% of the world&#8217;s children, it buys 40% of the world&#8217;s toys.</p>
<p>During the recession&#8217;s peak (2009-10), money on food was cut-back seeing a 0.5% drop in spending in U.S. supermarkets. Yet at that time, sales of toys grew by 2%. These fascinating facts and more have been put together in the following beautiful infographic, published by <em>Frugal Dad</em> and called <strong>Toying with the World</strong>:<span id="more-31011"></span></p>
<p><a href="http://frugaldad.com/toy/"><img src="http://fdcdn.s3.amazonaws.com/wp-content/uploads/2012/01/Toys1.jpg" alt="toys" width="590" border="0" /></a></p>
<pre><strong>Source: <a href="http://frugaldad.com">frugaldad.com</a></strong></pre>
<p>&nbsp;</p>
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		<title>Subbuteo Back on the Table &#8211; Football Game Relaunched at 2012 Toy Fair in London</title>
		<link>http://thetoydetectives.com/2012/01/28/subbuteo-back-on-the-table-football-game-relaunched-at-2012-toy-fair-in-london/</link>
		<comments>http://thetoydetectives.com/2012/01/28/subbuteo-back-on-the-table-football-game-relaunched-at-2012-toy-fair-in-london/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 16:04:30 +0000</pubDate>
		<dc:creator>John Mc Glinchey</dc:creator>
				<category><![CDATA[Coming Soon]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Subbuteo]]></category>
		<category><![CDATA[Paul Lamond Games]]></category>

		<guid isPermaLink="false">http://thetoydetectives.com/?p=30986</guid>
		<description><![CDATA[This year sees the return of Subbuteo &#8211; the table football game. A firm favourite with generations of boys, that has lately become a game mainly for enthusiasts. Among some, this hobby has elevated to a sport; with grown-ups playing organised tournaments, that even require the presence of referees. In 1998 Hasbro stopped production of the game. Subbuteo [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="New Subbuteo Club Edition" src="http://www.thetoydetectives.com/images/toys/s/subbuteo/subbuteo-club-edition-200x200.jpg" alt="New 2012 Subbuteo Club Edition by Paul Lamond games" width="200" height="200" /><strong>This year sees the return of <em><a href="http://www.amazon.co.uk/gp/product/B006ZX71M6/ref=as_li_ss_tl?ie=UTF8&amp;tag=thetoydet-21&amp;linkCode=as2&amp;camp=1634&amp;creative=19450&amp;creativeASIN=B006ZX71M6" target="_blank">Subbuteo</a></em> &#8211; the table football game.</strong> A firm favourite with generations of boys, that has lately become a game mainly for enthusiasts. Among some, this hobby has elevated to a sport; with grown-ups playing organised tournaments, that even require the presence of referees. In 1998 Hasbro stopped production of the game.<span id="more-30986"></span></p>
<p><em>Subbuteo</em> as a brand never disappeared completely, final batches were sold for few years at <em>Toys R Us </em>stores, <em><a href="http://thetoydetectives.com/2009/11/09/subbuteo-table-football-game/" target="_blank">Marks &amp; Spencer</a></em> released an edition in retro packaging and the name appeared on a football card game; which many would say was a complete travesty to the name of the most popular game of its type.</p>
<p>When <em>Subbuteo</em> (as we know it) was no longer dstributed to Italy, toy firm Edilio Parodi released a brand called <em><a href="http://www.amazon.co.uk/mn/search/?_encoding=UTF8&amp;x=0&amp;tag=thetoydet-21&amp;linkCode=ur2&amp;y=0&amp;camp=1634&amp;creative=19450&amp;field-keywords=zeugo&amp;url=search-alias%3Dtoys&amp;sprefix=zeugo%2Caps%2C221" target="_blank">Zeguo</a></em> and have been making new table footballers, pitches and accessories ever-since.</p>
<p>The new official version promises more detailed figures that are flexible and players which are made of stronger stuff (broken players were often a common  problem with the game). An improved pitch makes the action faster and should help greater flicking accuracy.</p>

<a href='http://thetoydetectives.com/2012/01/28/subbuteo-back-on-the-table-football-game-relaunched-at-2012-toy-fair-in-london/subbuteo-club-edition/' title='Subbuteo Club Edition'><img width="125" height="125" src="http://thetoydetectives.com/content/wp-content/uploads/2012/01/subbuteo-club-edition-125x125.jpg" class="attachment-thumbnail" alt="Subbuteo Club Edition" title="Subbuteo Club Edition" /></a>
<a href='http://thetoydetectives.com/2012/01/28/subbuteo-back-on-the-table-football-game-relaunched-at-2012-toy-fair-in-london/subbuteo-pitch-on-display-at-toy-fair-2012/' title='Subbuteo pitch on display at Toy Fair 2012'><img width="125" height="125" src="http://thetoydetectives.com/content/wp-content/uploads/2012/01/subbuteo-pitch-on-display-at-toy-fair-2012-125x125.jpg" class="attachment-thumbnail" alt="Subbuteo pitch on display at Toy Fair 2012" title="Subbuteo pitch on display at Toy Fair 2012" /></a>
<a href='http://thetoydetectives.com/2012/01/28/subbuteo-back-on-the-table-football-game-relaunched-at-2012-toy-fair-in-london/subbuteo-products-on-display-london-toy-fair-2012/' title='Subbuteo products on display at London Toy Fair 2012'><img width="125" height="125" src="http://thetoydetectives.com/content/wp-content/uploads/2012/01/subbuteo-products-on-display-london-toy-fair-2012-125x125.jpg" class="attachment-thumbnail" alt="Subbuteo products on display at London Toy Fair 2012" title="Subbuteo products on display at London Toy Fair 2012" /></a>

<p>A range of fully licensed <em>Premier League</em> teams will be available and accessories at launch include: packs of three footballs, pitches, fencing, match referees (including, for the first time, a forth official) and goal posts.</p>
<p><a href="http://www.amazon.co.uk/gp/product/B006ZX71M6/ref=as_li_ss_tl?ie=UTF8&amp;tag=thetoydet-21&amp;linkCode=as2&amp;camp=1634&amp;creative=19450&amp;creativeASIN=B006ZX71M6" target="_blank"><em><strong>Subbuteo Team Edition</strong></em> and more will be available from Amazon.co.uk from 5th March 2012.</a></p>
<h6>At £39.99, Subbuteo Team Edition contains</h6>
<div>
<ul>
<li>20 players and 2 Goalkeepers</li>
<li>2 Goals</li>
<li>1 pitch</li>
<li>1 Subbuteo Ball</li>
<li>Rules</li>
</ul>
<p>The new official range of Subbuteo merchandise is distributed by Paul Lamond Games.</p>
</div>
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		<title>Best in Show at London&#8217;s Toy Fair</title>
		<link>http://thetoydetectives.com/2012/01/24/best-in-show-at-londons-toy-fair-2/</link>
		<comments>http://thetoydetectives.com/2012/01/24/best-in-show-at-londons-toy-fair-2/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 14:12:48 +0000</pubDate>
		<dc:creator>John Mc Glinchey</dc:creator>
				<category><![CDATA[Coming Soon]]></category>
		<category><![CDATA[Industry Digest]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[BTHA]]></category>
		<category><![CDATA[Hornby]]></category>
		<category><![CDATA[Lego]]></category>
		<category><![CDATA[Toy Fair]]></category>
		<category><![CDATA[Toy Fair 2012]]></category>

		<guid isPermaLink="false">http://thetoydetectives.com/?p=30977</guid>
		<description><![CDATA[The 59th International Toy Fair has begun today in London at the Olympia exhibition centre. Toy manufacturers big and small set-up stall for three days at this annual trade event; to show-off their wares for the coming year. 2011 has been a good year for the UK toy industry with sales increasing by 3%, despite [...]]]></description>
			<content:encoded><![CDATA[<p><strong><img class="alignleft size-full wp-image-30978" title="London Toy Fair 2012" src="http://thetoydetectives.com/content/wp-content/uploads/2012/01/toy-fair-london-2012-view-of-hall-200x200.jpg" alt="London Toy Fair 2012 - view of the hall in Olympia" width="200" height="200" />The 59th International Toy Fair has begun today in London at the Olympia exhibition centre.</strong> Toy manufacturers big and small set-up stall for three days at this annual trade event; to show-off their wares for the coming year.</p>
<p>2011 has been a good year for the UK toy industry with sales increasing by 3%, despite many families the tightening purse-strings because of worries about the current economic situation. The UK toy market is now valued at £2.96 billion.</p>
<p>The show features awards for the Best New Toys for 2012; where 32 winners were picked by a panel of independent retailers.<span id="more-30977"></span></p>
<p>Among the many familiar categories of toys which the judges had to consider, there was a new one: App Toys. Afterall, there&#8217;s no getting away from the fact that advanced, touch-screen, commutative and computational devices have been seen for what they really are by children : shiny toys.</p>
<p><img class="aligncenter size-full wp-image-30980" title="View of Olympia: hosting the 59th International Toy Fair" src="http://thetoydetectives.com/content/wp-content/uploads/2012/01/toy-fair-london-2012-view-of-hall1.jpg" alt="View of Olympia: hosting the 59th International Toy Fair" width="590" height="442" /></p>
<p>Majen Immink, Communications Manager, British Toy &amp; Hobby Association, said: “This year’s Toy Fair Best New Toy Award winners show just how innovative and ‘on the pulse’ the UK toy industry is with exciting new product launches across traditional and cutting edge categories.”</p>
<p>The BTHA International Toy Fair continues until Thursday 26th January 2012; this event  is open to members of the trade only.</p>
<h4>Best New Toys of 2012: that list in full</h4>
<p><strong>Action Figures/Accessories</strong><br />
Ben 10 Omniverse Rooks Truck (Bandai, £29.99)<br />
Pirate Ship (Playmobil,£59.99)<br />
Gladiators and Battle Rhinoceros (Schleich, £41.49)</p>
<p><strong>App Toys</strong><br />
AppGear (Character Options, £9.99+)<br />
Moshi App Monster (Vivid Toy Group, £22.99)<br />
Tardis Smart Safe (Zeon, £19.99)</p>
<p><strong>Construction/Building Sets</strong><br />
Friends Olivia’s House (Lego, £69.99)<br />
Ninjago Dragon (Lego, £89.99)<br />
Construction Advanced Tool Box (Meccano, £19.99)</p>
<p><strong>Creative</strong><br />
Crayola Colour Wonder Metallic Paper (Vivid Toy Group, £8.99)<br />
myStyle Japanese Best Friend Dolls (Interplay, £9.99)<br />
Aquarelle (Ravensburger, £4.99+)</p>
<p><strong>Games and Puzzles</strong><br />
Logo “What Am I?” (Drumond Park, £20.00)<br />
The Queen’s Diamond Jubilee Puzzle (H P Gibsons, £11.99)<br />
Poppin Hoppies (University Games, £19.99)</p>
<p><strong>Girls</strong><br />
Sylvanian Families Ice Cream Van (Flair, £22.99)<br />
Dizzy Dancer Dix Studio (Hasbro, £19.99)<br />
Hello Kitty Vellutata Mushroom House (HTI, £19.99)</p>
<p><strong>Hobby and Models</strong><br />
Scalextric Micro – Star Wars Death Star Attack (Hornby Hobbies, £69.99)<br />
Outspeeder (Revell, £19.99)</p>
<p><strong>Infant/Preschool</strong><br />
Mike the Knight Action Playsets (Character Options, £14.99)<br />
Letter Factory Phonics (Leapfrog, £14.99)<br />
Winnie the Pooh Spin n Play Acorn Train (Tomy Europe, £19.99)</p>
<p><strong>Olympics</strong><br />
Team GB Mini (Golden Bear, £14.99)<br />
London 2012 Pictagram Figurine Collection (Hornby Hobbies, £19.99)<br />
Team GB Trunki (Trunki, £40.00)</p>
<p><strong>Outdoor</strong><br />
Fireman Sam Rescue Tri-Scooter (MV Sports, £29.99)</p>
<p><strong>Plush Toys</strong><br />
Lalaloopsy Talking Plush (Underground Toys, £5.99+)<br />
Roaring Raa Raa (Tomy Europe, £29.99)</p>
<p><strong>Pocket Money</strong><br />
The Trash Pack (Flair, £2.49+)<br />
Corgi Toy Die-cast (Hornby Hobbies, £2.00+)<br />
Redakai (Spinmaster, £12.99)</p>
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