Did you know they're now doing breakfast at Hamley's? Well Father Christmas does. Britain's most famous toy shop will have Santa stopping by for breakfast and afternoon tea from 29 November until 24 December.
Breakfast will be at 9.30 am except for Sundays, afternoon tea will be taken at 3 pm on Saturdays and Sundays only. The event, that lasts about one hour, is recommended for children 3 years and older. Guests also get an exclusive goodie bag to take home.
There's room at the table for 16 children to join Father Christmas, their accompanying grown-ups, however, won't make it onto this particular VIP guest list but can watch proceedings from nearby.
One can only assume that taking meals at various famous toy stores has long been Santa's modus operandi but until now it's been kept secret. While the jolly fellow feeds his (what I can only hope it is fair to say) well developed gut, his helpers get to work loading-up a reindeer powered, delivery vehicle; in preparation for the most anticipated night of the year.
Each place, which must be booked and paid for in advance, costs £35. To book telephone 0844 855 2424. It takes four seconds to get to that phone; I'll give you two.