Rupert the Bear reaches his 90th anniversary today. The cartoon bear is senior to Winnie-the-Pooh by six years.
To mark Rupert's birthday, a charity auction is taking place to raise money to counter muscular dystrophy.
Items going under the hammer include a special one-off Steiff teddy bear and artwork by Stuart Trotter, Rupert the Bear's current illustrator.
Bidding ends on Sunday, to take part visit: www.rupertbear.com/90