Lego Sales Continue to Grow During H1 2013

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LEGO pieces being made by moulding machine

Lego continue to build greater sales and profits, announcing a 13% increase in revenue for the first half of this year.

The privately owned toy manufacturer released a set of financial figures, revealing its performance for the first six month of 2013. The company stated strong growth in Asia and product lines such as Lego Friends and Legends of Chima contributed to a “…very satisfactory interim result for 2013.”

Sales rose by 8 % in European markets and by 4% in North and Latin America. However, sales in Asia grew by more than 35% during the first half of 2013.

Lego has recently opened a regional office in Singapore and will begin construction of manufacturing facilities in China next year. This new factory is being built specifically to supply the region and the majority of the company’s factories will continue to be in Denmark, Hungary, The Czech republic and Mexico.

Key financial figures from the interim result:

• Revenue for the first half of 2013 was DKK 10,363m compared with DKK 9,134m for the same period last year – an increase of 13% .
• In local currency (i.e. excluding the impact of foreign exchange changes) revenue increased 15% year over year.
• Operating profit (profit before financial items and tax) for first half 2013 was DKK 3,196 mDKK compared with DKK 2,877m for first half 2012.
• Net Profit for first half of 2013 was DKK 2,381m compared with DKK 2,016m for first half 2012
• Cash flow from operating activities was DKK 2,908m compared with DKK 2,230m during the first half of 2012.
• The LEGO Group increased its share of the global toy market to approximately 8.8 % – up from 8.6% at the end of 2012.