Toys R Us has opened a new store in intu Derby shopping centre where there was previously a branch of Currys, the electrical retailer.
The company has been trading in an out-of-town store on Wyvern Way for a number of years.
The new shopping centre location will see Toys R Us compete directly with established retailers Midco Toy Planet and The Entertainer.
Midco has found itself in competition with the American retailer before, in 2014 Toys R Usopened a store in nearby Burton where Midco’s owner, Dave Middleton, has now traded for fourteen years. At the time, Mr. Middleton told the Burton Mail: “… good luck to them because I am going to give them hell.”
Like Toys R Us, The Entertainer has also been expanding its business in recent years.