Happyland Ever After: a New Early Learning Centre Opens in Edmonton’s Refurbished Mothercare Store

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Mothercare / ELC store front in Edmonton (London).Mothercare has opened a new-look Early Learning Centre (ELC) in Edmonton (London), the location of one of its vast warehouse-sized stores.

It was not only the ELC concession that was the subject of a face-lift, in fact, the whole store has been refurbished.

Now re-opened to the public (Thursday, 26th July 2012), the redesigned store gives a clear indication that Mothercare fully intends to revamp the fifty-year-old high street brand into a chain of specialist out-of-town “Parenting Centres”.

Mothercare Edmonton is on the Ravenside Retail Park, Angel Road (A406). Its postcode is N18 3HA.

A big pink Happyland Windmill farm in Mothercare Edmonton.

Wind power draws visitors towards a Happyland themed play area.

Bookworm feature in the ELC concession in Mothercare Edmonton.

Bookworm takes a break from having his eyes buried in a book to greet children and offer a comfy place to read.

A big yellow palace (or castle) in the Early Learning Centre department within Mothercare Edmonton,

King of the castle: a majestic palace that will entertain children during shopping trips.

ELC dolls and dolls' houses.

Shopping for a different kind of baby : dolls and pushchairs on display in Mothercare.

Wooden garages and the Build-It range in Early Learning Centre.

Standing tall : ELC’s own-brand Build-It constructions toys use to make a seven foot tall robot.

ELC : The Big Toy Wall, with Little Tikes Cozy Coupe and Mookie Smart Trike.

Dreams wheels : the popular Smart Trike and Cozy Coupe, ready for a test drive.

Early Learning Centre "Let's Play" cash desk in Mothercare Edmonton.

“Let’s Play” : shouldn’t this read “Let’s Pay”? After all this is the cash desk.

A view of the nursery department from the entrance to the newly redesigned Mothercare in Edmonton.

Sleep tight : furniture and bedding for the nursery.

Bugaboo, Quinny, Stokke, Silver Cross and more all on display at Mothercare.

Hot wheels : famous modern pushchairs on display.

Child car seatss, plus a testing

Buckle-up : just some of Mothercare’s range of child car seats.

Internet order collection point in a corner of the store.

Delivery room : a collection point for internet orders.

Test drive pushchairs before you buy.

Test track : try out the latest pushchairs on all sorts of terrain.

Signposts direct customers to the various departments within the newly designed Mothercare store in Edmonton.

Sign of the times : there’s a lot more in a Mothercare shop now, than in 1961.

A waiting area beside the baby changing facilities and conveniences in Edmonton's Mothercare.

Dads and Dads-to-be : no need to pace the floor waiting, there’s a seating area outside the baby changing room and conveniences.

The height of fashion? The children's wear department within Mothercare Edmonton.

A passion for fashion : children’s clothes have a large section in this store.

Blooming Marvellous and Costa Coffee feature in the refurbish Mothercare store in Edmonton.

Full bloom : maternity wear goes up-market in this Blooming Marvellous concession. You can also take refreshments in the Costa Coffee shop.

Another Mothercare tree has gone, now an ELC rocket takes you to the first floor.

Ready for lift off : an enormous mural of a rocket decorates the lift. Thankfully, there are staircases for those who have no intention of defying gravity.

An Early Learning Centre playtime area within a large out-of-town Mothercare store.

It’s playtime : the perfect place to try before you buy.

As large as life ELC Happyland displays in Mothercare.

Landscape view : it may look deserted now, but the as-large-as life Happyland will soon be descended upon by lots of delighted children.

Little Tikes Village in the Early Learning Centre/Mothercare Edmonton.

Village life : the Little Tikes Village, where they only welcome their own kind (of toy).

Inside the big pink windmill featured on the first floor of Mothercare, home to an Early Learning Centre department.

Feeding time at the farm : a doll waits for his dinner inside the windmill, there are kitchen toys on hand to prepare her meal.

Ben & Holly and Ice Cream Van kiddie-rides await your coins in Mothercare Edmonton.

Cashing in : loose change at the ready, as those infernal kiddie-rides are waiting for you money.

We've landed o the upper floor of Mothercare Edmonton; now it's time to play with all those ELC toys.

“Houston we do NOT have a problem” We’ve safely landed among the toys in ELC.

A view of just a fraction of the newly refurbished Mothercare warehouse-sized store in Edmonton, London/

Upstairs, downstairs : a view of the just a small portion of the ground floor.

A Happyland steam train stops to pick up passengers in the ELC section of Edmonton's Mothercare.

All aboard and step-up to the plate on this Happyland steam train.

Inside the big yellow palace in Mothercare Edmonton.

Royal feast : more toy cooking appliances are ready for young chefs.

Leapfrog products, including the LeapPad, on display in the ELC concession in Mothercare Edmonton, London.

One giant LeapFrog : Tag, LeapPad and other popular educational toys on display in Mothercare/ELC.

Some of the many toys available in the vast Early Learning Centre with Edmonton's Mothercare.

Baby bonanza : just some of the many infant toy available to buy in Mothercare Edmonton.

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